Toby Carvery
A Heuristic Evaluation and re-design of the Toby Carverys's app to simmplify the user flow when booking a table at the pub chain
Project type
Group project
(3x UX designers)
My role
UX/UI design
Prototyping
Duration
2 weeks
(part-time)
Tools
Figma
Figma Slides
The existing client
What is Toby Carvery?
Toby Carvery, a leading pub chain in the UK, is renowned as the "home of the Great British Roast," offering traditional roast dinners in a warm, family-friendly atmosphere.
Toby Carvery in numbers
million meals a year
years of service
restaurants across the UK
The current Toby Carvery app
Any opportunity for improvement?
After reviewing the Toby Carvery's app, we conducted a heuristic evaluation and identified a few usability violations.
User Control and Freedom
Consistency and Standards
Flexibility and Efficiency of Use
Help users recognise, diagnose, and recover from errors
Aesthetic and Minimalist design
Current task flow of a user
What does the user need to do to book a table?
We analysed how many steps the user would need to take to navigate the current Toby Carvery's app to make a booking.
Severity rating
How severe is the problem?
We mapped the user journey for booking a table via the app and assessed each screen's usability using a severity scale.
This scale helped prioritize issues for the redesign with a prioritization matrix.
A new potential task flow of a user
How can we simplify the user flow?
While addressing usability issues in the booking process, we streamlined the task flow to minimize steps and simplify booking. Below is the improved user flow for booking a table using Toby Carvery's app.
And a new potential design
Same task with less screens
The redesigned app
A new way of booking
After the heuristic evaluation and design updates, we created a prototype showcasing the improved task flow for booking a table.
What have we learnt?
Divide & Conquer - With just two weeks to complete the project, we efficiently divided tasks by leveraging each team member's strengths.
Always double check - Mistakes happen, especially in Figma files. We learned to double-check our work and ensure the prototype functions correctly.
If we had more time…
Test it with users - To evaluate the new task flow's effectiveness we would conduct some user testing and A/B testing to compare it with the existing app.
Iterate & make better - After usability test feedback, we’d iterate as needed using a prioritization matrix.